Inviting a plus one dramatically increases attendance. Key decision makers are busy and value their free time with family and significant others. Giving them a night out together at a hard-to-get event is priceless and something they will remember.
Executives have busy schedules and they know when the big games are. Inviting a guest to a big event has more clout when done early.
Never invite a big customer at the last minute unless they ask first.
Although it seems obvious, this is a rule we see broken over and over. Yes, your prospect may be a fan of the team, but make sure you’re not inviting Coke to a game at the Pepsi Center or Verizon to a game at AT&T Stadium.
Make the memory last and avoid the common mistake of giving away memorable paraphernalia at the event. Your goal is to get the keepsake into the customers hands where they will keep it for the long term.