Taking out customers works so well companies spend $600 Billion on it every year.
If it works, and everyone’s investing so much, why does it have to be so hard?

IM a salesperson. We started our careers selling fun. We sold tickets, suites, and experiences for live venues and tours, NBA basketball, MLB, and NHL games to companies of all sizes who used them for customers and prospects.

New companies, old companies, banks, consumer goods, tech firms… they’d all arrange customer outings, bring prospects to dine in our restaurants, put together private events, buy tickets and suites, and invest in VIP experiences. So did we.

It worked. All of it. Need a meeting? Invite the prospect to see Kobe and Shaq. Want a sit down? Invite the execs to dine in our exclusive Commissioners Club. Have an announcement? Arrange a VIP interactive event with the Los Angeles Dodgers.

If it works, then why is it so hard?

Getting tickets and expensing meals was a huge hassle for everyone. Nobody knew exactly what they had access to or who to ask. We spent hours updating redundant CRM tools, filling out forms, sending emails back and forth, and answering questions from people in departments we didn’t report to and sometimes didn’t even know. Our customers voiced the same frustrations at companies of all sizes.