Lights
1

Execs buy tickets because they see value in live events.

Nature
2

They take the best games for themselves.

Fjords
3

Execs are busy so they tell their admins to manage tickets.

Lights
4

Admins turn to the tools they know: spreadsheets and email.

Nature
5

It doesn’t work. Getting tickets is way too complicated.

Fjords
6

Pretty soon, everyone says “But we’ve always done it this way!”

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