Education

 

Sports and games bring people together and create great conversations. In the Education section, see brief videos of Fortune 500 marketers sharing how they get more value out of their sports sponsorship and ticket investments and why they moved their tickets and ticket programs online. Listen to team executives share insight on what they’re doing to drive more valuable partnerships. Access expert advice from accountants and lawyers on how to manage tax and compliance requirements.

 


Case Studies

See how leading companies are leveraging the power and ease of TicketManager to track, ship and manage their tickets

Aon

We needed to onboard a partner who could help implement more of an electronic tracking system. Any ticket request had a lot of internal stakeholders weighing in on the business justification, the size of the group, the client, the Aon host and whether it was for new business development or client retention purposes. We ask a lot of a requestor.

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Marsh

Our CEO counts on me to build into our budget planning each year, not only what is our total ticket allocation but what are the changes. He counts on me to come forward with these recommendations. I’m able to explain allocation recommendations by saying, “I saw it in Spotlight.

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Videos

Videos present discussions among corporate marketers and executives that include, for example, best practices in ticket management. Learn why centralization and automation are driving consideration of online solutions. Legal and accounting experts join with team and venue executives to share insights into the corporate buyer-team seller relationship.

CTIC Keynote Speech By Darren Rovell

CTIC: Keynote Speech By Darren Rovell

Darren Rovell, Sports Business reporter for ESPN, kicked off the conference with insightful and provocative comments, as well as advice, on improving the corporate buyer-team seller relationship.

CTIC Keynote Speech By Darren Rovell

Compliance and Legal Issues – Ed Sturm of Deloitte

Get advice from a leading national expert on compliance and documentation best practices for sports tickets.

Ticket Management Best Practices

“We were very decentralized with our ticket and suite purchases. We went to a centralized, online system. Since that time, our metrics are much better, our data is much better. We’re able to make intelligent decisions versus having 60 different spreadsheets controlling those tickets.”

The Art of the Deal

“You can’t approach any client with a one size fits all. Everybody has that one thing you have to figure out what it is.”

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Tax Resources

Videos present discussions among corporate marketers and executives that include best practices in ticket management. Learn why centralization and automation are driving consideration of online solutions. Legal and accounting experts join with team and venue executives to share insights into the corporate buyer-team seller relationship.

Tax Resources

Tax Laws & Guidelines: Sports & Event Tickets. The Internal Revenue Code imposes rules on the tax documentation and deductibility of tickets. Tickets are 0%, 50%, or 100% deductible based on purpose of use and reliability of documentation. No documentation leads to no deduction and a significant waste of dollars. To be eligible for a …




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Tax & Compliance

Sports and entertainment tickets are valuable corporate assets. They need to be managed and accounted for — and results tabulated — in a formal and compliant manner. Companies have had to rely on processes that are heavily manual, prone to error, and require significant time.Ticket use and purpose must be tracked and stored. Ensuring proper …



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Tax Compliance Checklist

Checklist: Sports & Event Ticket Tax Compliance A Solution Must: Spotlight TMS: Easily collect required tax documentation All tax documentation is collected in an automated and easy workflow with uniform data Accurately track required documentation Workflows assure data validation pre and post-event as well as uniformity of data Efficiently report on required tax documentation…



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