The sports world is abuzz with speculation: is Tiger Woods going to play in the US Open in June? The news broke this month that Woods, who has been recovering from back surgery since September, registered to participate in the US Open in Oakmont.
Woods is golf’s largest superstar who has almost single-handedly elevated golf into the global phenomenon it is today—just look at attendance at the PGA tour with and without him. If Woods plays in the US Open, it could be a Kobe Bryant moment for golf fans: an opportunity to catch the master while they still can. For businesses that want to create memorable experiences for their clients, taking them to see Tiger Woods return to championship golf could be a rare opportunity.